Beyond the Game

The final whistle is just the beginning! While the athletes grab the headlines, a powerhouse team of 24 different specialists works behind the scenes to engineer the equipment, negotiate the deals, and manage the high-stakes chaos of game day. In Beyond the Game, students step off the field and into the front office, the broadcast booth, and the training lab. This 24-lesson journey transforms the classroom into a living sports franchise, where students aren't just spectators—they are the professionals who make the multi-billion dollar sports industry function.

From the high-pressure logic of an Offensive Coordinator to the analytical mind of a Statistician, students will experience the "Game behind the Game." They’ll navigate the ethics of Sponsorship, master the science of Sports Nutrition, and handle the heat of a PR Manager during a live media crisis. Whether they are designing the look as a Graphic Designer, keeping the peace as a Referee, or managing the complex logistics of a Transportation Coordinator, students discover that it takes an entire ecosystem to create a "Big Game" moment. Through tactile simulations and fast-paced "game-hacks," Beyond the Game proves that you don't need a jersey to be an MVP—you just need the right strategy.